There is a fantastic 4-page special edition of The Beano in this week’s Time Out London. We would call it an advertorial, but to any reader of Time Out, it is just a very funny tale of Dennis the Menace, his family and dog Gnasher (Dennis never leaves home without him) having a day out in London. The whole thing is sponsored by MasterCard
On their travels, they stumble across Beanotown, a special exhibition celebrating 75 glorious years of The Beano comic. The references to MasterCard’s Priceless London promotion come thick and fast (sponsors of the South Bank’s Festival of Neighbourhood, free ice cream with a MasterCard etc.) but because they are done in the context of a comic, they get away with it more easily than Gnasher does with a string of sausages.
This is a great example of how, through being utterly charming, you saying almost whatever you like. And people will read it.
Filed under: Advertising, Inspiration, News 17 June 2013
The ceremony is on 9th May so watch this space!
Filed under: Digital, News Tagged: Nikon 19 March 2013
Doner’s new London Pride campaign, featuring James May, has been showcased on the Marketing Society Blog.
Filed under: Advertising, News Tagged: Fuller's 29 May 2012
Monday saw the launch of our brand new TV ad for Discovery Foods, showcasing the all new Perfect Fajita Kit. Working with our friends at Aardman Animations, the 20′ ad is the perfect mix of Live Action and Stop Frame Animation.
Good work everyone!
Filed under: Advertising, Creative, News, Work Tagged: Discovery Foods 09 May 2012
We’ve finally completed our latest prospect tool for Invisalign. The waiting room DVD introduces Invisalign and showcases real life patient stories and encourages prospects to take action; seek more information, make an appointment with their dental practitioner or visit the website.
Initial feedback from dental practitioners has been fantastic and it’s flying off the shelves like hot cakes.
Keep an eye out for it next time you’re at the dentist!
Filed under: Creative, Digital, News, Work Tagged: Invisalign
Here’s a great programme from BBC Radio 4 about the very interesting brewing trends happening in the USA that are having an influence on all UK brewers, including our very own Fuller’s. Find out how the First World War and legal changes introduced by President Jimmy Carter have influenced the current beer market.
Filed under: News 23 April 2012
As part of the £10m relaunch of the brand, the second TV commercial of the series is for Chrysler’s new supermimi, the Ypsilon.
Entitled ‘Statement’, the Ypsilon is a car for people who don’t mind being that little bit different.
The car is as distinctive on the outside as it is on the inside. Not a big, brash car, but a practical, unique supermini, desinged for smart thinking individuals; a proposition personified by a smart professional woman who knows her own mind.
Filed under: News, Work Tagged: Chrysler
By Alex Brownsell, Marketing Magazine, 3 February 2012
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend’s Super Bowl.
The campaign, by integrated agency Doner, will be based around the strapline “Different is what we do”, to focus on the brand’s “grittier, urban, no-nonsense” reputation. It follows a decision made three-years ago by parent company Fiat to phase Chrysler out of the European market, with the intention of making Jeep the company’s only remaining global marque.
In an effort to re-connect with UK car-buyers, Chrysler will focus the activity around its Grand Voyage, 300C, C-class Delta and B-class Ypsilon models.
Filed under: News, Work Tagged: Chrysler 08 February 2012
Doner has just launched a new brand positioning for Chrysler in the UK – ‘Different is what we do’.
The positioning, reflects the distinctive nature of the brand, which is born and bred in the ‘Motor City’ of Detroit.
The brand commercial which first aired during Sky’s coverage of the Super Bowl, draws on the American car manufacturer’s grittier, urban, no-nonsense reputation.
Chrysler is steeped in American culture and rooted in Detroit – its unique heritage underlined by the creative celebrates the origin of the brand, its incredible evolution and its relevance to today’s consumer.
The integrated campaign, led by 3 TV commercials, is supported by press, outdoor, online, DM and eCRM. The campaign relaunches the brand with a great new range of models in the UK, including:
- 300C – the most awarded new car in history
- Grand Voyager – the world’s best selling MPV
- Delta – has the biggest rear space in its class (C class)
- Ypsilon – Chrysler’s first ever supermini (B class)
As you can see, there’s a lot to celebrate.
Filed under: Advertising, Creative, News, Work Tagged: Chrysler 07 February 2012
Nielsen has measured and analysed every FMCG ad that has been on TV in 2011, to gauge how effective and engaging they are.
The survey, published in The Grocer (17.12.11), judges memorability of the ad and brand recall.
Bearing in mind there are 1000s of ads produced a year, our James May campaign for London Pride fared pretty well as the 58th best ad of 2011.
Filed under: News, Work Tagged: Fuller's 20 December 2011
The Fiat Group has consolidated its £15 million UK Chrysler and Alfa Romeo advertising business into Doner.
Doner picked up the work without a pitch, and will now oversee all of the car company’s integrated advertising, creating campaigns to promote both existing models and new launches.
For the full article visit Campaign’s website here.
Filed under: News 01 December 2011
We’ve made it onto the Campaign New Business Rankings this week.
A couple of agencies including Saatchi and Saatchi, HMDG, Partners Andrews Aldridge and Albion, won’t be happy, as they’ve now slipped out of the rankings altogether.
Even more frustrating for them, as this happens to be the last edition of the year.
Filed under: News 12 August 2011