Wella
Spotify for Shockwaves– a first for P&G.
To promote Shockwaves sponsorship of the NME Music Awards we streamed commercials on Spotify, supported by social media and press. A huge amount of fun and a lot of noise for a little money.
The audience loved it and got involved. So much that Spotify reps now use Shockwaves as an example of the most effective use of advertising in their channel.


Listen to the NME ad
Listen to the Shockwaves Police ad
Listen to the Shockwaves Grubby ad
Filed under: Work Tagged: Wella
17 May 2010